Brand equity is arguably the single most important aspect of a business. With its corporate identity system in place, Camp Big Sky hopes to protect the integrity of its brand and strive for excellence in all forms of printed or electronic communication. To that end, we have developed these Camp Big Sky brand guidelines to assist us in clear and consistent communication. To uphold the quality of the Camp Big Sky brand, it is crucial that these simple guidelines are always adhered to in all applications of our brand. Please reference this document when developing any and all communications incorporating the Camp Big Sky’s brand identity.